Premium PDRN specialized skincare brand PYDERIN has selected actor Kim Ji-hoon as its brand model, embarking on full-scale marketing reinforcement.
This model selection is interpreted as a strategic move to not only enhance the brand image but also expand brand awareness and strengthen contact points with a wider range of consumers. PYDERIN stated that it selected Kim Ji-hoon as its model, judging that his sophisticated image, stability, and long-standing trustworthiness align well with the professionalism and direction the brand pursues.
Kim Ji-hoon is evaluated as an actor who has secured both popularity and trustworthiness through his deep acting skills and consistent work. PYDERIN expects that Kim Ji-hoon's image will naturally and persuasively convey the brand message of 'skin's inherent recovery and balance'.
With this model contract as a starting point, PYDERIN plans to implement a more enhanced marketing strategy than before. While expanding content centered on digital channels, it also plans to actively promote marketing activities that expand brand exposure across online and offline platforms and link the representative product 'REJUVUSTER' to pharmacy distribution channels beyond hospitals and clinics. Through this, it plans to diversify contact points with consumers and fully strengthen its brand presence.
In particular, Kim Ji-hoon's popularity, which can communicate with a wide range of consumers without being limited to a specific age group, is expected to play a positive role in brand expansion. It is anticipated that this will naturally attract not only existing skincare consumers but also new and potential customer segments, further solidifying PYDERIN's position in the market.
An official from PYDERIN stated, "The collaboration with actor Kim Ji-hoon is an important turning point for the brand to take another leap forward," adding, "We plan to firmly imprint PYDERIN's unique identity and competitiveness on consumers through more strategic and active marketing in the future."
Meanwhile, PYDERIN continues to grow steadily based on differentiated product strength and stable distribution strategy. Centered on 'REJUVUSTER', it is expanding its brand base by extending to pharmacy distribution channels as well as hospitals and clinics. With this model selection, PYDERIN is expected to further strengthen its presence not only in Korea but also in the global derma cosmetic market.
Reporter Jeong Jin peng1@asiae.co.kr
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