[DailyPharm=Reporter Kim Jin-gu] Baekje Pharmaceutical, a domestic pharmaceutical distribution company, has expanded the nationwide supply of 'REJUVUSTER' from the medical skincare brand PYDERIN, entering the high-functional derma-cosmetic market centered on pharmacies.
Baekje Pharmaceutical announced on the 19th that it has recently started stably supplying 'REJUVUSTER' to pharmacies nationwide through collaboration with PYDERIN. Baekje Pharmaceutical's systematic cold chain and logistics system are considered key factors supporting product quality maintenance and stable supply.
The core of REJUVUSTER lies in the specifications and purity of its ingredients. This product uses 99% high-purity PDRN derived from domestic salmon, and in particular, its molecular weight has been realized as an ultra-low molecular weight of 97kDa (kilodaltons). This is interpreted as a technical choice to compensate for the skin absorption limitations of PDRN, which is a high molecular weight substance.
Both companies plan to distribute REJUVUSTER as a 'pharmacy-exclusive derma-cosmetic' product. The strategy is to avoid direct online sales and unify the distribution channel to pharmacies and hospitals/clinics, thereby maintaining product professionalism based on expert consultation.
In fact, in the distribution field, demand for ingredient-based consultations is steadily expanding. As consumer interest in PDRN ingredients grows, inquiries about skin soothing and regeneration management are reportedly increasing. In addition, in frontline pharmacies, the fact that it is an officially distributed product through Baekje Pharmaceutical acts as a factor that enhances reliability.
In the distribution industry, this expansion of the distribution network is analyzed to be in line with the trend of pharmacies expanding their role from dispensing medicines to a skincare consultation platform based on specialized ingredients. Furthermore, there are also predictions that it will become a new model for the pharmacy-centered medical skincare market. It is expected that the distribution expertise of pharmacies and the ingredient competitiveness of the brand will combine to form a differentiated category based on pharmacist consultation.
A PYDERIN official said, "We have secured product supply stability through Baekje Pharmaceutical's systematic distribution network," adding, "More active consultation sales are now possible in pharmacies." They continued, "Our goal is to establish ourselves not as a simple cosmetic, but as medical skincare based on pharmacist consultation," emphasizing, "We will continue to provide educational materials and academic information to pharmacies to support on-site expertise."
A Baekje Pharmaceutical official said, "As pharmacies recently expand their role as health management platforms, the demand for derma-cosmetics based on specialized ingredients is growing." They added, "REJUVUSTER is a product that aligns with the characteristics of the pharmacy channel, and we plan to strengthen support to ensure its stable supply to pharmacies nationwide."
