[Asia Times = Reporter Shin Jin-yeol] PYDERIN, a PDRN skincare specialized brand of PYDERIN Co., Ltd., collaborated with Mavis, a famous Taiwanese influencer.
In a recent live commerce broadcast held in Taiwan, all of PYDERIN's products sold over 100,000 units in just a few hours, simultaneously boosting brand awareness and sales performance.
Mavis is a wanghong (internet star) who is actively engaged in Taiwan based on a strong fandom and high credibility. In this collaboration, Mavis played an important role in enhancing the brand image by conveying PYDERIN's brand philosophy and product quality to consumers.
PYDERIN is a brand that researches and develops skincare solutions based on PDRN extracted from domestic salmon DNA.
A PYDERIN official stated, "This collaboration holds more significance than just sales performance. It served as an opportunity for PYDERIN to effectively deliver its brand message in the global beauty market and expand its actual market presence," adding, "We plan to actively target the global market based on differentiated technology and highly effective products in the future."
