Actively expand brand accessibility
[Photo = PYDERIN]
PYDERIN announced on the 8th that it has officially entered Shinsegae Duty Free.
PYDERIN plans to expand its global distribution channels through this entry.
In particular, as the influx of foreign tourists visiting Korea increases, the company expects that the characteristics of duty-free channels will have a positive impact on enhancing brand awareness and expanding into the global market.
PYDERIN is known as a medical skincare brand that applies high-purity PDRN based on domestic natural salmon DNA.
It has grown focusing on product lines for skin condition management after medical procedures in hospitals and clinics, and recently, it is diversifying its distribution channels through a pharmacy-exclusive line.
PYDERIN plans to continuously expand brand accessibility through various distribution channels in the future.
